Making road safety fashionable in long distance haulage
Year: 2024
Category: Internal Content & Campaign Development
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Making road safety fashionable in long distance haulage
With a fleet of over 300 trucks that move daily around the clock across the SADC region, Verb Logistics began to encounter a series of road accidents that came as a result of driver non-adherence.
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Our Solution
We were commissioned to develop a Safety and Wellness campaign for Verb Logistics truck drivers. Their staff complement is a composition of drivers of different nationalities and of different literacy levels as well. True to our expertise, we developed a Campaign strategy that led with simplifying the most complex of compliance and safety regulation standards in a relatable manner according to the segmentation of the audience. Furthermore, we also developed elements in various languages to ensure that the drivers had the privilege of consuming campaign content in their preferred languages.
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As Heavy Load vehicle accident statistics rose in Easter of 2024, the Verb Logistics fleet was fortunately not part of them this time around for the first time in four years. Furthermore, insights and analytics drawn from our software helped them in compiling detailed safety reports which ultimately resulted in them retaining their principal client.
The Challenge
With a fleet of over 300 trucks that move daily around the clock across the SADC region, Verb Logistics began to encounter a series of road accidents that came as a result of driver non-adherence. Behaviours such as drinking & driving, speeding and dangerous overtaking were the order of the day.